We have partnered with some great and iconic brands that compliment our message of health and wellbeing
On a man haul expedition across Greenland with a team of elite Gurkhas and looking out over one of the great untouched wildernesses of our planet, David realised that he wanted to create a viable and environmentally sustainable business.
Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.
Our new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform.
Our design ethos owes as much to surfing, skiing and cycling as running, and the patented elements we incorporated into the original shoe – aka the Hoka One One ® difference – influence every shoe we build.
The Help for Heroes Shop helps support our heroes by gifting profits to the Charity to help provide vital support for our veterans and their families.
Thank you for being part of our mission to support our wounded.